SEM & Paid Media

SEM & paid media management.

Google Ads, PPC and paid social campaigns built on real demand, measured in GA4 and optimized for ROAS.

Updated

What’s included

Paid media that pays for itself.

I plan, launch and optimize campaigns across search and social, choosing each platform for the audience, not the other way around.

Google Ads & PPC

Search, Performance Max and local campaigns that capture high-intent demand.

  • Search
  • Performance Max
  • Keyword strategy

Paid Social

Platform-native creative and targeting on the networks your customers use.

  • Meta
  • TikTok
  • LinkedIn
  • X
  • YouTube
  • Snapchat

Measurement

GA4 tracking, dashboards and clear reports focused on the metrics that matter.

  • GA4
  • CTR
  • CPA
  • ROAS

Testing & Optimization

A/B tests on creatives, audiences, landing pages and bidding strategies.

  • A/B testing
  • Bidding
  • Landing pages

Omnichannel Strategy

Coordinated campaigns across platforms so each channel supports the others.

  • Budget allocation
  • Retargeting

Search Listening

Campaigns built on real search and social demand, not guesswork.

  • Intent research
  • Competitor insight
Process

How every campaign runs.

1

Listen

Search and social listening to find real customer intent and gaps competitors miss.

2

Strategize

Keyword research, audience targeting and a channel mix tied to your business goals.

3

Launch

Platform-native creatives, campaigns and pages built to convert.

4

Optimize

A/B tests, GA4 dashboards and ongoing adjustments to CTR, CPA, ROAS and conversions.

FAQ

Common questions.

Quick answers before we talk.

How much does Google Ads management cost?

It depends on your goals, monthly ad budget, number of platforms and campaign complexity. After a short conversation about your business, I put together a custom proposal with clear deliverables.

Which advertising platforms do you manage?

Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, X (Twitter), YouTube and Snapchat. I recommend the mix based on where your audience is and what drives results.

How do you measure paid media results?

Every campaign is tracked in GA4 with dashboards for CTR, CPA, ROAS and conversions, and you get clear performance reports with data-driven recommendations.

Can you take over my existing ad accounts?

Yes. I start by auditing your current campaigns, tracking and spend, then prioritize the fixes and opportunities with the biggest impact.

Ready to grow?

Tell me about your business and goals. I'll recommend the right next steps.

Book a strategy callWhatsApp