SEM & paid media management.
Google Ads, PPC and paid social campaigns built on real demand, measured in GA4 and optimized for ROAS.
Updated
Paid media that pays for itself.
I plan, launch and optimize campaigns across search and social, choosing each platform for the audience, not the other way around.
Google Ads & PPC
Search, Performance Max and local campaigns that capture high-intent demand.
- Search
- Performance Max
- Keyword strategy
Paid Social
Platform-native creative and targeting on the networks your customers use.
- Meta
- TikTok
- X
- YouTube
- Snapchat
Measurement
GA4 tracking, dashboards and clear reports focused on the metrics that matter.
- GA4
- CTR
- CPA
- ROAS
Testing & Optimization
A/B tests on creatives, audiences, landing pages and bidding strategies.
- A/B testing
- Bidding
- Landing pages
Omnichannel Strategy
Coordinated campaigns across platforms so each channel supports the others.
- Budget allocation
- Retargeting
Search Listening
Campaigns built on real search and social demand, not guesswork.
- Intent research
- Competitor insight
How every campaign runs.
Listen
Search and social listening to find real customer intent and gaps competitors miss.
Strategize
Keyword research, audience targeting and a channel mix tied to your business goals.
Launch
Platform-native creatives, campaigns and pages built to convert.
Optimize
A/B tests, GA4 dashboards and ongoing adjustments to CTR, CPA, ROAS and conversions.
From the WorldDigital.ai blog.
Common questions.
Quick answers before we talk.
How much does Google Ads management cost?
It depends on your goals, monthly ad budget, number of platforms and campaign complexity. After a short conversation about your business, I put together a custom proposal with clear deliverables.
Which advertising platforms do you manage?
Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, X (Twitter), YouTube and Snapchat. I recommend the mix based on where your audience is and what drives results.
How do you measure paid media results?
Every campaign is tracked in GA4 with dashboards for CTR, CPA, ROAS and conversions, and you get clear performance reports with data-driven recommendations.
Can you take over my existing ad accounts?
Yes. I start by auditing your current campaigns, tracking and spend, then prioritize the fixes and opportunities with the biggest impact.
Ready to grow?
Tell me about your business and goals. I'll recommend the right next steps.